Skip Navigation

Search Careers

Search Careers

Customer Relationship Marketing (CRM) Manager

Facility: CHS Services Location: Melville, NY Department: Marketing Category: Administrative / Business Support Schedule: Full Time Shift: Day shift Hours: 9:00 AM - 5:00 PM ReqNum: 6040938
Position Summary:
The Customer Relationship Marketing (CRM) Manager is responsible for owning the development, implementation, execution, monitoring, measurement and optimization of Catholic Health’s direct-to-consumer marketing initiatives. Provide marketing and technical leadership and oversight, administration to maximize content, campaign and data integrity, business intelligence, and useful analytics/analysis. 

Performance Responsibilities: 
  • Plan and implement CRM strategies that support Catholic Health’s growth initiatives, and produces measurable results
  • Lead and develop tactics that realize customer acquisition, retention and loyalty
  • Create and publish pre/post analytics to optimize results and demonstrate ROI to organization
  • Oversee content development and deployment that resonate with targeted audiences
  • Manage and optimize relationship with CRM vendor
  • Leverage market demographic and claims data to develop marketing automation strategies
  • Develop processes, define best practices, and support the organization’s strategic use of data to further goals related to Catholic Health’s marketing strategy
  • Conduct A/B testing to determine content and visuals that resonate with target audience to achieve optimal KPIs for campaign.
  • Develop and provide training on core and advanced system functionality for end users, maintaining and furthering the knowledge level of staff around the use of the CRM system.
  • Identify and implement business process improvements and related system enhancements for functional use, and improve efficiencies through automated routines.
  • Ensure system’s data is accurately maintained, providing oversight and monitoring.
Minimum Requirements and Qualifications:
  • Bachelor's degree in marketing or related and or equivalent experience
  • 5-7 years of demonstrated experience administering a CRM system, ideally in healthcare. Marketo experience highly desirable.
  • Demonstrated experience in creating and implementing email campaigns.
  • Proficient with Microsoft Office products, with advanced experience in Excel and some knowledge of SQL is preferred
  • Channel integration experience (digital, mobile, web, traditional)
  • Experience managing vendors and a team.
  • Strong analytical skills and data-driven thinking to drive ROI Reporting
  • Solid background in customer acquisition, engagement and retention strategies
  • Strong organizational and administrative skills, able to set priorities and meet deadlines
  • Exceptional communication and interpersonal skills
  • A comprehensive understanding of marketing including geo targeting and segmentation
  • Ability to weave data together from multiple sources to provide a comprehensive view of patient needs
  • Able to work independently and in a collaborative team environment
  • Able to perform detailed work with a high degree of accuracy
  • Able to maintain confidentiality of data
Apply Later

Related Jobs

Job Alerts

Find out about career opportunities, news and events at Catholic Health.

By uploading your resume you are not submitting an application for employment.

Areas of InterestStay up-to-date about the latest opportunities at Catholic Health. Choose at least one category and/or location from the auto-suggestions and click 'Add' to subscribe.

  • Administrative / Business Support, Melville, New York, United StatesRemove
  • Catholic Health Services, Melville, New York, United StatesRemove
  • Management, Melville, New York, United StatesRemove